Privacy Policy

At Baby Mira, we understand the importance of your privacy and take the responsibility of safeguarding your personal information seriously. This Privacy Policy outlines how we collect, use, and share your personal data when you visit or make a purchase from babymira.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse, we gather information about the pages you view, the products you interact with, the websites or search terms that brought you to the Site, and your interactions with the Site. We refer to this data as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device, often containing an anonymous unique identifier. You can learn more about cookies and how to disable them at All About Cookies.
• Log files: Track actions on the Site, collecting data like IP addresses, browser type, Internet service provider, referring/exit pages, and timestamps.
• Web beacons, tags, and pixels: Electronic files used to record browsing information.

Additionally, when you make a purchase or attempt to do so, we collect certain information from you, including your name, billing and shipping addresses, payment details (e.g., credit card numbers), email address, and phone number. This is referred to as “Order Information.”

When we mention "Personal Information" in this policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to:

• Process your orders (e.g., handling payments, arranging shipping, and providing order confirmations and invoices).
• Communicate with you about your order.
• Screen orders for potential fraud or risk.
• Provide you with information and advertising related to our products or services when in line with your preferences.

We use the Device Information we collect to:

• Screen for potential fraud and risk (particularly IP addresses).
• Improve and optimize the Site (e.g., generating analytics on how customers browse and interact with the Site).
• Measure the success of our marketing campaigns.

Sharing Your Personal Information

We share your personal information with trusted third parties to assist in using your data as outlined above. For example:

• We use Shoplazza to power our store. You can read about how Shoplazza handles your personal data here.
• We use Google Analytics to understand how customers use the Site. You can learn more about how Google uses your personal information here. You can opt out of Google Analytics here.
• For payments, we use Klarna. Learn more about Klarna's privacy practices here.

We may also share your personal information to comply with applicable laws, respond to legal requests, or protect our rights.

Behavioral Advertising

We use your personal information to provide you with targeted advertisements or marketing communications that may interest you. For more information about targeted advertising, visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising using the links below:

• Facebook
• Google
• Bing

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Do Not Track

We do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access, update, or delete the personal information we hold about you. To exercise this right, please contact us using the information below.

We process your information to fulfill any contracts with you (e.g., placing an order) or to pursue our legitimate business interests. Please note that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records unless you request its deletion.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for legal, regulatory, or operational reasons.

Contact Us

For more information on our privacy practices or to make inquiries, please contact us via email at contact@babymira.com.